In the middle of a condo boom that has reinvented the very concept of luxury on Miami Beach to pander to the cash-flush South American investor, here, at last, is a project designed for those who want to live in Miami Beach, not 500 feet above it.
The Ritz-Carlton Residences, Miami Beach, is a welcome reminder of the pre-Kardashian era, when the privileged discreetly enjoyed the spoils of their good fortune in gracious homes surrounded by tropical splendor at the water’s edge.
The campaign for The Ritz-Carlton Residences, Miami Beach, depicts quiet moments of repose. Voyeuristic and candid, the images preserve a degree anonymity for their subjects.
Brand Development
Digital Marketing
Traditional Marketing
Website Development
Produced while at LGD Communications, Inc.
Additional Due Credits:
Executive Creative Director: Len Dugow
Creative Director & Copywriter: Chris McCauley

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