LGD was brought on to create a distinctive identity for Turnberry Ocean Club Residences in the highly competitive market of Sunny Isles Beach.
We began with the source of Turnberry’s enduring brand renown–a legendary culture of personal service that is universally admired yet only vaguely defined to the public.
Now, the enigma has a name: Turnberry Legendary Service®. Our campaign shows it in action, subtly enhancing daily life, moment by moment. A degree of whimsy and a nod to the surreal elevate the ads above the literal, while supporting the brand promise of an ‘Uncommon Life’.
Brand Development
Digital Marketing
Traditional Marketing
Produced while at LGD Communications, Inc.
Additional Due Credits:
Executive Creative Director: Len Dugow
Creative Director & Copywriter: Chris McCauley
Creative Collaborator: Andy Hunt
Art Director: Scarlett Decastro

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