Gran Meliá, the flagship hotel brand for Spanish hospitality giant Sol Meliá, operates top-tier hotels and resorts throughout the world. In each location, guests experience a contemporary take on traditional luxury that is enlivened with an unexpected accent of passion that is distinctly Spanish.
This “accent of passion” is the essence of the Gran Meliá brand, as symbolized by the searing red flame above the final ‘a’ in Meliá. Throughout the guest experience, the signature vermilion appears in a measured way, as a visual metaphor for the culture of service behind the brand. We call it “RedGlove Service,” and it has grown into a fully implemented service standard for the Gran Meliá brand, worldwide.
This “accent of passion” is the essence of the Gran Meliá brand, as symbolized by the searing red flame above the final ‘a’ in Meliá. Throughout the guest experience, the signature vermilion appears in a measured way, as a visual metaphor for the culture of service behind the brand. We call it “RedGlove Service,” and it has grown into a fully implemented service standard for the Gran Meliá brand, worldwide.
BRAND AD CAMPAIGN
BRAND IDENTITY GUIDELINES
DELUXE PROPERTY BROCHURE
PROPERTY FACT SHEETS
REDLEVEL IN-ROOM DIRECTORY
IN-ROOM PILLOW MENU
FOOD & BEVERAGE LOGOS & MENUS
DIRECT MAIL EVENT INVITATION
E-MAIL MARKETING
Produced while at LGD Communications, Inc.
Additional Due Credits:
Executive Creative Director: Len Dugow
Creative Directors: Andy Hunt & Chris McCauley
Copywriter: Christian Cipriani
Graphic Design: Stephen Bechtoldt
Photography: Mateo Garcia
Additional Due Credits:
Executive Creative Director: Len Dugow
Creative Directors: Andy Hunt & Chris McCauley
Copywriter: Christian Cipriani
Graphic Design: Stephen Bechtoldt
Photography: Mateo Garcia
