I am a seasoned creative with 20+ years of experience developing award-winning creative for the luxury real estate, travel/hospitality, cruise line and mega-yacht industries among many others. I have held various positions in the advertising industry ranging from print production manager to creative director, giving me an edge in the overall creative process. I am a true creative that possesses that surprisingly hard to find, detail oriented quality necessary in advertising. I am driven by tight deadlines, while maintaining the bottom line of superior design and budget, but definitely prefer to woo first.
EXPERIENCE
Atlas Ocean Voyages - Fort Lauderdale, Florida • January 2021 - June 2023
Creative Manager / Senior Creative
Managed the daily production of the creative studio. Responsible for upholding brand consistency of projects. Assigned, reviewed, as well as contributed to the development of concepts, designs and production efforts of the team via project management software (Rohohead and Trello).
Atlas Ocean Voyages - Fort Lauderdale, Florida • January 2021 - June 2023
Creative Manager / Senior Creative
Managed the daily production of the creative studio. Responsible for upholding brand consistency of projects. Assigned, reviewed, as well as contributed to the development of concepts, designs and production efforts of the team via project management software (Rohohead and Trello).
LGD Communications, Inc. - Miami, Florida • August 2007 - January 2021
Associate Creative Director
Worked in tandem with the copy creative director as the core creative team. Collaborated with account services and clients to develop concepts and the execution of projects that met brand objectives and strategies. Oversaw the conceptual, design and production efforts of the design team tasked with producing fresh, quality creative solutions for a broad array of marketing challenges that followed the defined brand standards.
Associate Creative Director
Worked in tandem with the copy creative director as the core creative team. Collaborated with account services and clients to develop concepts and the execution of projects that met brand objectives and strategies. Oversaw the conceptual, design and production efforts of the design team tasked with producing fresh, quality creative solutions for a broad array of marketing challenges that followed the defined brand standards.
AdBit’s Advertising & PR - Fort Lauderdale, Florida • December 2000 - July 2007
Partner / Creative Director / Art Director
Managed the creative department and staff. Responsible for creative concepts, directional execution and design of all printed material, ad campaigns and interactive media produced. Partnered with the agency president in presenting creative concepts to clients. Excelled in photo editing, retouching & color correction to ensure concept implementation effectiveness and attended press checks for quality assurance.
Partner / Creative Director / Art Director
Managed the creative department and staff. Responsible for creative concepts, directional execution and design of all printed material, ad campaigns and interactive media produced. Partnered with the agency president in presenting creative concepts to clients. Excelled in photo editing, retouching & color correction to ensure concept implementation effectiveness and attended press checks for quality assurance.
The Smith Agency - Fort Lauderdale, Florida • February 1998 - November 2000
Art Director
Teamed with the Creative Director to develop design concepts and handled the execution of the designs for all promotional material, print ads, outdoor and interactive media.
Art Director
Teamed with the Creative Director to develop design concepts and handled the execution of the designs for all promotional material, print ads, outdoor and interactive media.
IGT Credit Card Services, Inc. - Miami Beach, Florida • April 1997 - February 1998
Senior Designe / Production Manager
Design and production of a bi-monthly directory, newsletter and print ads for local and national publications.
Senior Designe / Production Manager
Design and production of a bi-monthly directory, newsletter and print ads for local and national publications.
Dolphin / Majesty Cruise Line - Miami, Florida • June 1993 - April 1997
Designer / Assistant Art Director / Production Supervisor
Requested quotes from vendors, scheduled and tracked jobs for press, designed collateral material and handled print ad resizing and distribution.
Designer / Assistant Art Director / Production Supervisor
Requested quotes from vendors, scheduled and tracked jobs for press, designed collateral material and handled print ad resizing and distribution.
Internet Communications & Design
Designed and content-managed the corporate website, and provided customer assistance and support via Email.
Designed and content-managed the corporate website, and provided customer assistance and support via Email.
Marketing Coordinator
Designed, scheduled production and maintained inventory of collateral material onboard all cruise ships. Designed flyers and programmed mass distribution to travel agencies nationwide.
National Accounts Supervisor
Managed and maintained contracts for all national accounts.
Designed, scheduled production and maintained inventory of collateral material onboard all cruise ships. Designed flyers and programmed mass distribution to travel agencies nationwide.
National Accounts Supervisor
Managed and maintained contracts for all national accounts.
Arcion Design - Osmond, Nebraska • 1989 - 1991
Freelance Design
Contracted various freelance projects including corporate identity packages, outdoor signage and more.
Freelance Design
Contracted various freelance projects including corporate identity packages, outdoor signage and more.
EDUCATION
Miami International University of Art & Design (Formerly International Fine Arts College)
Associate of Arts Degree in Commercial Art - May 1993
Miami International University of Art & Design (Formerly International Fine Arts College)
Associate of Arts Degree in Commercial Art - May 1993
COMPUTER SKILLS
Proficient on Mac platform with average knowledge of PC. Proficient in the latest Adobe Creative Cloud and Microsoft Office Programs. Familiar with web design principles, UX/UI best practices, and responsive design.
Proficient on Mac platform with average knowledge of PC. Proficient in the latest Adobe Creative Cloud and Microsoft Office Programs. Familiar with web design principles, UX/UI best practices, and responsive design.
AWARDS
HSMAI: Silver Adrian Award for Brochure Design
PRINTING ASSOCIATION OF FLORIDA: Best of Show for Brochure Design
ADDY AWARDS: 1 Best of Show, 11 Gold & 4 Silver
SOUTH SHOW AWARDS: 1 Best of Show, 3 Gold & 1 Silver
OBIE AWARDS: 1 Obie Award & 2 Merit Awards
NEW YORK FESTIVAL: 1 World Silver Medal Award
INTERNATIONAL MOBIUS AWARDS: 2 First Place Awards
HSMAI: Silver Adrian Award for Brochure Design
PRINTING ASSOCIATION OF FLORIDA: Best of Show for Brochure Design
ADDY AWARDS: 1 Best of Show, 11 Gold & 4 Silver
SOUTH SHOW AWARDS: 1 Best of Show, 3 Gold & 1 Silver
OBIE AWARDS: 1 Obie Award & 2 Merit Awards
NEW YORK FESTIVAL: 1 World Silver Medal Award
INTERNATIONAL MOBIUS AWARDS: 2 First Place Awards
